VR-curious Samsung phone owners in the US can now strap on the first consumer edition of the Korean firm’s Gear VR headset.
The $99 device, which is compatible with all of Samsung’s 2015 flagship handsets, is now officially on sale after pre-orders opened earlier this month.
The Oculus-powered device allows any one with a Galaxy S6, Galaxy S6 Edge(+) or Galaxy Note 5 to slide in their smartphone and enjoy a range of virtual reality experiences.
Until now Samsung has only launched developer-centric the Gear VRs, under the Innovator Edition tag.
It offers full access to 20 arcade gaming classics, via the Oculus Arcade, and ships with a 16GB microSD card loaded with 360-degree videos and 3D movie trailers.
Buyers will also have access to Facebook’s new 360-degree videos feature direct from the news feed, as well as being able to enjoy a ‘cinema-like’ experience using apps like Netflix and Hulu.
See also: Best Samsung Gear VR apps and games
This Gear VR prefaces the release of the full Oculus Rift consumer edition in Q1 of 2016.
The Facebook-owned VR firm is hoping enough folks get a taste of this scaled back, smartphone-powered device to convince them to go all-in when the big kahuna comes abounding onto the virtual scene.
A worldwide launch is expected “soon,” but Samsung and Oculus are yet to confirm an official release date.