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Samsung Galaxy S7 may debut Vivid Photo to rival Apple’s Live Photos

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Live Photos

Samsung and Apple look set to engage in another round of the now-customary feature swapping party, with news the Galaxy S7 could feature a photography tool mimicking Live Photos in iOS 9.

According to an Android Geeks report, the Korean giant is currently prepping a feature called Live Photo that will also record moments of video footage before and after a photo is taken.

The feature, which is reportedly still under development, is slated to ship with the Galaxy S7, the next-gen flagship likely to be announced at MWC 2016 next month.

However, if it isn’t ready in time, Galaxy S7 buyers may receive it in a future software update, the report says.

According to the sources, the name is designed to connote a vivid memory in photo form, but unlike Live Photos Samsung will not seek to capture accompanying audio.

As a result, clips will be more easily shareable to social networks like Facebook as animated .gif files

See also: Samsung Galaxy S7 - Everything you need to know

While Apple’s Live Photos has gotten most of the attention since it arrived on the iPhone 6S and 6S plus, Cupertino was not the originator of the tech.

The HTC Zoe Capture feature pioneered the ability to automatically capture video while preparing to take a photo, but naturally Apple gleaned most of the publicity.

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