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Samsung Galaxy S6 and LG G4 sales have reportedly been disappointing

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LG G4 Galaxy S6

Reports from South Korea suggest that neither the Samsung Galaxy S6 nor the LG G4 have met sales expectations.

This was a big year for South Korea's two biggest smartphone manufacturers. Samsung had to come up with something special to overcome disappointment with the Galaxy S5, as well as a general slide in profits.

LG, meanwhile, needed to use momentum from positive reaction to the LG G3 to really enter the big leagues.

While both the Samsung Galaxy S6 and LG G4 turned out to be fine phones, however, neither has scaled the sales heights that its makers expected.

According to Business Korea, Samsung is expected to post 3.1 trillion (£1.76 billion) to 3.4 trillion won (£1.93 billion) in operating profit for the second quarter. That's down 24 percent on the same period last year.

The reason for that underperformance, according to securities industry sources, is that Galaxy S6 sales fell short of expectations.

It's a similar story for LG, with the industry lowering profit forecasts thanks to lower than expected LG G4 sales.

Given how strong these two phones turned out to be - particularly the Samsung Galaxy S6, which represented a radical overhaul of Samsung's design philosophy - this is pretty dispiriting news for Android fans.

It'll be particularly galling when they consider those ever-increasing iPhone sales. Apple sold more than 61 million smartphones in the first three months of 2015, with help from a booming Chinese market.

Read More: LG G4 vs Samsung Galaxy S6

With the iPhone 6S just months away from release, it seems unlikely that 2015 is going to get significantly better for Samsung and LG.

Check out how the Samsung Galaxy S6 stacks up to the competition in the video below.

pimlicosound

July 1, 2015, 9:50 am

"this is pretty dispiriting news for Android fans"

Why? Unless they have shares in Samsung or LG, or are simply raging fanboys, I don't see why Android fans should care. It's not like Android itself is damaged by this news.

Anthony

July 1, 2015, 11:20 am

The devices are fine, possibly even great. but if Samsung want me to buy another of their devices, they need to allow me to remove ALL their bloatware and only have stuff on that I actually want on there. It's their insistence on their bloatware that will mean I won't buy another "premium brand". I'll stick to anything that runs only what I want to run like my Oneplus One.

pablouk

July 1, 2015, 12:41 pm

Well the hell did Samsung expect, did they not learn from HTC a few years ago. No SD card no sale. I don't know enough abut the LG phone but from experience years ago owning an LG phone, this one not going set the world on fire.

Honesty007

July 1, 2015, 1:40 pm

Still continuing with the paid hack-job aren't you trusted review? See the latest Kantar Worldpanel report. I wonder how what you do "suspectedly" on behalf of Apple is not illegal.

Prem Desai

July 1, 2015, 9:27 pm

Samsung need to really evaluate itself in the marketplace.

It has assumed that the brand is as desireable (or more) as Apple. This is just not the case. Since the S3 and S4, they haven't really got anything.

Because of this assumption, they have made some pretty arrogant
desicions which Apple may have been able to get away with, but not
Samsung.

The S6 is a tick box (and Apple copy) exercise. I would rather have an iphone 6 to the S6. This is from an Android user who doesn't particularly like ios.

Early days for G4, so no comments yet except that the G2 and G3 were best-sellers.

Istaly

October 28, 2015, 8:15 pm

if premium Android phones dont sell. Android will cease to evolve nor remain as a premium OS for phones. and only come on Mid range phones. Then we'd be stuck with IOS if we want a nice phone. Yuck.

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