Despite being six months newer than its bitter rival, new figures have revealed that the Samsung Galaxy S5 is still being consistently outsold by Apple’s iPhone 5S.
With the iPhone 6 widely expected to launch this September, Apple is gearing up to a new handset refresh, despite its existing model still reportedly dominating monthly smartphone sales charts.
According to new figures from research firm Counterpoint, which account for 35 global markets and almost 90 per cent, back in May – just two months into the S5’s lifecycle – the flagship Samsung handset shifted around 5 million units globally.
Although an impressive figure in its own right, this pales in comparison to the 7 million iPhone 5S handset sold during the same period.
The research found both S5 and iPhone 5S sales remained largely unchanged during June.
Speaking on Samsung’s slowing handset sales, Counterpoint analyst Tom Kang suggested the S5 has failed to meet consumers’ expectations.
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Although Samsung last week announced its second-quarter earnings – the company’s worst quarterly profit in two years – the tech giant has suggested it will look to “strengthen” its smartphone portfolio in the near future.
“We will strengthen our product competitiveness by reinforcing our premium brand reputation, powerful product line-up, and cutting-edge technology,” an official Samsung spokesperson stated.
Read More: Samsung Galaxy S6 release date
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
