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Samsung Galaxy S3 helps Samsung outsell Apple and Nokia

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Samsung sold the most mobile phones during Q3 of 2012, thanks in no small part to the Samsung Galaxy S3.

Technology research company Gartners claims that Samsung managed to outsell both Apple and Nokia during the third quarter of 2012 in terms of mobile phones sold. The South Korean company sold 98 million handsets, which is an increase of 18.6 per cent over the same quarter last year.

As reported by PCWorld, Samsung's sales success brings it a 22.9 per cent share of the overall mobile phone market.

The main reason for this success is the Samsung Galaxy S3, which was the top selling smartphone of Q3.

Meanwhile Nokia took second place with overall mobile phone sales of 82 million. The company still has a vast presence in developing countries with its roster of cheap feature phones like the Nokia Asha 311, though its only the number seven smartphone manufacturer in the world with sales of 7.2 million during Q3.

To put that last figure in context, Samsung sold 55 million smartphones and Apple 23.6 million during the same period. Samsung now has a considerable 32.5 per cent of the smartphone market compared to Apple's 14 per cent.

Gartner believes that he launch of Windows Phone 8 and Nokia's related handsets, the Nokia Lumia 920 and Nokia Lumia 820, should improve Nokia's smartphone fortunes in Q4. However, it doesn't think that there'll be any major improvements until next year.

One expected Q4 winner is Apple, which should received much stronger iPhone sales in the closing stretch of 2012. Many Apple customers would have been waiting for the launch of the iPhone 5 right at the end of Q3.

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