Samsung has launched a new Samsung Galaxy Gear ad, highlighting many of the smartwatch’s features in a cringe-inducing fashion.
With the Samsung Galaxy Gear having launched earlier this year to much fanfare but little critical or consumer acclaim, the Korean manufacturer has today rolled out a new advertising campaign which itself has fallen slightly short of its intended purpose.
Pitting a Samsung Galaxy Gear owner against a standard smartphone owner in the vying for a lady’s attentions, the ad, watchable below, shows how being sans-Gear could see you fall victim to all manner of clumsy, chance-ending mishaps.
In the poorly acted advert, the none-Gear owning gent drops glasses of wine and ski poles while fumbling with his phone, while the Gear using Lothario simply acts as a creepy, slightly stalkerish predator to follow and photograph the attractive young lady. Amazingly this sinister tactic works in wooing the woman.
A video which has already become a hot talking point online, the Samsung Galaxy Gear ad has been become the subject of many commentator’s wraths.
Described by one commentator as “the most embarrassing commercial I’ve ever seen,” others have been sharper in their criticisms, stating “[Samsung] need to fire their advertising firm and marketing manager. Creepy as heck!”
Looking to boost interest in the techy timepiece, the latest Samsung Galaxy Gear ad shows off the watch’s ability to let you make and receive calls on your wrist, take photos, record videos and even use the wrist wear to make you accompanying Samsung handset play music.
Far from one of 2013’s highlight devices, in our Samsung Galaxy Gear review earlier this year we described the device as “a foundation on which the company’s smartwatch efforts can build, but far from the finished article.”
We added: “The Samsung Galaxy Gear might be the device which brings smartwatches to the fore, but it isn’t the one to convince the masses to adopt them.
“Its limited compatibility with just Samsung branded phones, and very few of them at that, is a major drawback and has limited the Gear’s market to a niche within a niche. The Gear is under supported, overpriced and feels like a rushed effort, made to beat the competition and rumoured competition, that has failed to achieve its potential.”
Next, read the new Samsung Galaxy S5 review