Samsung and LG are planning the launch of 1080p smartphones early in 2013, according to reports.
Korean website MK News claims that both South Korean tech companies are planning to launch smartphone devices with Full HD 1080p displays in the first half of next year.
"Samsung Electronics and LG Electronics will be launching smartphones with full HD active matrix organic light-emitting diode (AMOLED) and liquid-crystal display (LCD) screen displays in H1 next year, according to industry sources," reads the report.
Current high end smartphones such as the Samsung Galaxy S3 sport 720p screens, resulting in pixel densities of around 300 ppi. The current iPhone 5 features a 326 ppi display. The new Samsung and LG 1080p displays, by contrast, will raise that figure significantly to around 440 ppi.
LG has already shown off the technology for this rumoured phone. Back in May, the company showed a 5-inch 1080p mobile display at an exhibition. LG said at the time that the technology would be avilable for use in products by the second half of 2012, so an early 2013 product launch seems to fit.
Of course, both South Korean manufacturers appear to be trailing behind HTC on the 1080p smartphone display front. Earlier this month HTC launched the HTC J Butterfly in Japan, which is an Android smartphone featuring a 5-inch 1080p display.
Even more recently images have leaked of a device dubbed the HTC DLX, which appears to resemble the HTC J Butterfly (including its 1080p display) but with American network Verizon branding. The HTC DLX is rumoured to be headed for a US release in November.
Samsung and LG might have some exciting 1080p smartphones in the works, then, but they've already been beaten to market.
Are you excited by the thought of a 1080p smartphone display, or do you think that the current 720p standard is sharp enough? Let us know on the Trusted Reviews Twitter and Facebook feeds, or through the comments boxes below.