Celebrity chef Jamie Oliver and Olympic cyclist Victoria Pendleton have teamed up with Samsung to launch a new charity-giving app that will see Samsung donate £1 for every mile logged using the app.
Called Samsung Hope Rally, the app logs your runs or cycle rides through your phone's GPS then beams your total mileage up to Samsung donation HQ where the company hopes to reach a total of £1million. Each user can register a maximum of 26 miles, and the app will automatically stop counting once you go over a certain speed (so no cheating by driving your car, or only cycling downhill).
Samsung is an official Olympic sponsor so is involved in a number of Olympics promoting activities, including providing the official Olympics phone in the shape of the Samsung Galaxy SIII and providing Olympic Torch Relay tracking. It also has its official team Samsung including David Beckham who made a particularly brief appearance at the launch.
The app itself allows you to snap a picture of your face to create your own avatar, which could potentially find its way into official Samsung Olympic adverts. You can also track your movements and share your stats online.
Available immediately on Android and Bada phones, and coming soon to iPhone, the app will stop counting on 12th August, so you've got until then to do your bit.
Will you be joining in the running fun? Let us know how you get on in the comments.