Samsung and Bang & Olufsen Make Ugly Fashion Phone

The Emperior's New Clothes.

I can’t deny it is a little satisfying to watch two industry giants get together and balls something up. It’s akin to the offspring of Brad Pitt and Angelina Jolie turning out like Danny Devito.


In what I can only describe as being inspired by the cheap 90s bedside alarm clock, the “Serene” (SGH-E910) co-developed by current industry swot Samsung and audio genius Bang & Olufsen is a staggering let down. It’s not the wonky clamshell hinge (that makes it sit like a wedge in your pocket) that gets me, nor the “upside down” layout, not even the 0.3 megapixel camera and two hour battery life are what gets my goat. No, it’s the sheer fashion victim desperation of it.

You see the “Serene”, which incidentally has no music output, will cost a staggering 1,000 euros when it arrives in November. Did I forget to mention it also has no support for Java, not that the achingly obvious retro number pad would be any use for playing them? Equally humorous, is the fact that the “Serene” actually has a decent 320×240 pixel 262k screen, but B&O and Samsung decided to artificially constrain the number of colours displayed to ensure “style uniformity”.

Elsewhere there is 27MB of memory onboard and no slots for flash memory but, remarkably, you do get Bluetooth. Where is the B&O influence? It can synchronise with the phonebook of a Bang & Olufsen domestic cordless phone. Ahhh, that makes it all worthwhile then…

Samsung UK
Bang & Olufsen

More from TrustedReviews

LG Q8 finally brings the V20’s promise to Europe

Atari is now in the speaker business… and the hat business

Thinner Moto Z2 Force could come with a huge trade-off

HyperLoop One

Elon Musk’s Hyperloop gathering pace as NY-DC link gets ‘OK’


Is this proof an N64 Classic will follow the SNES?

Agents of Mayhem preview

cats 17

Why you’ll want to download this OnePlus 5 update today

Golf rory

British Open Golf Live Stream: How to watch online for free

Call of Duty: Infinite Warfare for Xbox One down to under £9

Samsung Gear S3 finally gets Samsung Pay support in UK

Welcome to the all new Trusted Reviews

Netgear Arlo

Netgear Arlo Pro

Cat Amazon

Are you kitten me? Pet translation devices tipped for future smart homes

fire emblem warriors

Fire Emblem Warriors


Pokkén Tournament DX

TP-Link Smart Wi-Fi LED Bulb 5

TP-Link Smart Wi-Fi LED Bulb

Samsung Pay

Samsung Pay now lets you use your PayPal funds at the checkout

assassins creed origins

Ubisoft teases new games for Nintendo Switch, coming ‘quite soon’

amazon echo

Ask Vodafone: Mobile network’s first Amazon Alexa voice skill is revealed

Google Feed

The Google app’s new personalised feed might just drag you off Facebook

z2play 9

Moto Z2 Play

Mira Prism

For just $99 you can bring AR to the iPhone 7

Samsung Galaxy S8

Samsung Galaxy S9 displays may be the same, save one major new feature

movie theatre

The Netflix Effect: ‘Binge-watching’ is coming to movie theatres

Porsche MIssion E

Porsche’s latest electric car chargers put Tesla to shame

EE logo

EE’s new 20GB SIM-free deal is the best value tariff you’ll see all summer


These are the first images from the ISS – as captured by a zero-gravity drone

iMac 21.5-inch 4K (2017)

LG V30 case

LG V30 design ‘confirmed’ ahead of IFA 2017 launch

iPhone 7 vs iPhone SE

Waiting for the iPhone SE 2? Sadly, it could be a one-and-done

Google Glass Enterprise

Google Glass 2 has arrived, sort of

Denon AH-C621R

Denon AH-C621R

BBC Proms

Get ready to listen to the BBC Proms like never before

Fender Newport Monterey Bluetooth speakers

Fender’s new Bluetooth speakers look just like tiny guitar amps

Garmin Vivosmart 3

Garmin Vivosmart 3


Is the laptop travel ban dead? Electronics restrictions lifted by TSA but UK fails to follow suit

KitSound Immerse

KitSound Immerse Wireless Headphones


It’s World Emoji Day and Apple is showing off all of its newcomers

Porn Block

Privacy fears as UK plans age verification for porn sites


New WhatsApp feature could give Apple’s iMessage a run for its money