Samsung admits it’s not as good at software as hardware

Samsung has openly admitted that it’s not as proficient when it comes to designing software as it is making hardware.

The company’s smartphones are the best-selling in the world, but they continue to attract criticism for their underwhelming – and often overwhelming – customised Android software.

Responding to a question on this disparity at the company’s first ever ‘analyst day,’ Samsung vice chairman Kwon Oh-hyun made a frank admission.

“Even though we’re doing the software business,” he said, “we’re not as good as we are in hardware.”

Kwon used the analogy of the recent Boston Red Sox baseball team. While a championship winning side with a blistering batting record, the side was only average in the tables when it came to pitching.

The implication is clear – while Samsung isn’t the best at software, it’s still coming up with results. With consecutive quarterly profit records throughout 2013, it’s hard to argue to with that suggestion.

However, it’s interesting to learn that the Samsung higher-ups are aware of the company’s shortfall in software design, and are doing something about it. Mr Kwon revealed that half of Samsing’s R&D work force is now focused on software.

Kwon isn’t a lone voice in the company when it comes to banging the software drum either. Elsewhere in the session, Samsung president Lee Sang-hoon claimed that “industry-wide tech development is shifting from hardware to software.”

Hopefully this means that we can expect the Samsung Galaxy S5 to come with a little less bloat layered over its class-leading specs.

Read More: Samsung Galaxy S4 vs iPhone 5S

Via: WSJ blog

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