Runtastic Moment launched to take on Withings Activité

Runtastic, the maker of the popular fitness apps for iOS and Android, has announced a new watch combining an analogue face with fitness tracking tech.

The Runtastic Moment arrives to challenge the Withings Activité range, which has enjoyed success with a similar form-factor among those seeking a more traditional timepiece to track their steps.

Although in its essence an analogue watch, the Moment still features LED indicators, has a configurable dial showing progress towards goals above the ‘6’ and will also vibrate when you’ve been stationary for too long.

The watch contains Bluetooth technology, enabling information to be synced back to the Runtastic suite of applications.

The battery lasts a whopping six months and the wearable is waterproof to 300-feet allowing folks to track swimming. Earlier this year swim tracking was added to the Withings range also.

Related: Withings Activité Pop review

The Moment comes in four styles, with the Basic and Fun devices available now for $129 (around £85), while the flashier Elite and Classic options with improved materials and a swankier strap, cost $179 (£118).

It has been a busy few weeks for the Runtastic team, which was purchased by Adidas for a reported $239m (about £140m).

Today’s launch is the first new product announcement since the Adidas sale was announced a month ago.