Runtastic, the maker of the popular fitness apps for iOS and Android, has announced a new watch combining an analogue face with fitness tracking tech.
The Runtastic Moment arrives to challenge the Withings Activité range, which has enjoyed success with a similar form-factor among those seeking a more traditional timepiece to track their steps.
Although in its essence an analogue watch, the Moment still features LED indicators, has a configurable dial showing progress towards goals above the ‘6’ and will also vibrate when you’ve been stationary for too long.
The battery lasts a whopping six months and the wearable is waterproof to 300-feet allowing folks to track swimming. Earlier this year swim tracking was added to the Withings range also.
Related: Withings Activité Pop review
The Moment comes in four styles, with the Basic and Fun devices available now for $129 (around £85), while the flashier Elite and Classic options with improved materials and a swankier strap, cost $179 (£118).
It has been a busy few weeks for the Runtastic team, which was purchased by Adidas for a reported $239m (about £140m).
Today’s launch is the first new product announcement since the Adidas sale was announced a month ago.