Microsoft puts its thinking cap on and, remarkably, comes up with a wholly sensible idea.
RSS is great. Everyone who uses it knows this. Which is probably why Microsoft currently supports it in no shape or form but, my-oh-my, how this is going to change.
Announced on Friday at the Gnomedex Conference in Seattle, the monster from Redmond declared “platform level support” for Really Simple Syndication (RSS) in its next operating system, Longhorn.
What transpires is that Big Will G and his mates have created an Application Programming Interface (API) for Longhorn that means RSS feeds can be subscribed to and viewed from virtually any application. The examples given included a screensaver that provides users with ongoing picture updates, feeds to keep calendar appointments correct and dynamic music playlists.
Of course, there are marketing opportunities aplenty in this concept as well, notably for web retailers and Amazon already has a team beavering away to make an app which will inform customers about the latest products that “may be of interest to them”.
On a more basic level (certainly since FireFox has been doing it for eons now), IE7 will also be adopting RSS too and – as we mentioned in February – users will not have to wait for Longhorn to get it. Due out “this summer” (aren’t we in Summer already? I’m in England so it’s hard to tell. Readers from other countries please let me know) IE7 will let users add an RSS feed just like they were adding a bookmark. Well, I never!
The times they are a-changin’ and convert spies in Redmond tell us that when IE7 is released the whole company is going to party like it’s 1999…