Set-top box maker Roku is jumping aboard the 4K bandwagon. It’s announced 4K streaming is coming to its smart TV platform. Surely a 4K-enabled streaming box won’t be far off?
At the moment, Roku’s smart TV platform is only available on US-only brand TCL’s TVs, which are Roku-branded. But it will also be offered to other manufacturers for their TVs in the future.
To kick off its Ultra-High Definition age, Roku will work with Netflix to give customers 4K content.
“As one of the first streaming services to offer 4K Ultra HD content to our customers, it’s important for Netflix to work closely with partners like Roku to give consumers more streaming options,” Neil Hunt, chief product officer at Netflix, said in a statement. “We look forward to bringing Netflix 4K Ultra HD content to Roku customers.”
Read more: Amazon Prime Instant Video joins the 4k streaming race
“With the maturation of 4K, including the dramatic price reductions of 4K TVs, the growing amount of 4K content available for streaming and the increased consumer awareness of the benefits of 4K, the time is right for Roku to offer Roku TV 4K solutions to global TV OEMs,” said Roku chief executive officer Anthony Wood.
“We are very bullish on 4K as we believe that streaming will be instrumental in its adoption. Bringing 4K to the Roku platform will give consumers even more choice and control of their entertainment viewing, and deliver the best streaming experience available.”
Amazon launched 4K on its Prime Instant Video service recently, and unlike Netflix, it doesn’t charge any extra for the higher resolution.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
