RIM recently launched three new BlackBerry handsets and a new version of its operating system to boot, and now it is set to launch a music streaming service in a bid to woo more young people to its stumbling platform.
According to sources close to the matter who spoke to the Wall Street Journal, Canadian manufacturer of the BlackBerry handsets, RIM, is planning on launching the service, call BBM Music, as soon as next week.
As the name implies, the service would “run on top of BlackBerry Messenger (BBM)” but would not be competing directly with the more established services out there like Spotify or Rhapsody or new services such as the soon-to-be-launched iTunes streaming service.
According to the sources, RIM has already signed deals with the four major labels: Universal Music Group, Sony Music, Warner Music Group, and EMI Group. Details of how the service will work are not very clear at the moment, but the sources claimed that the service would cost a lot less than currently available packages.
It also appears that the music service will be fairly limited with access to only 50 or so songs at any one time, which you will be able to share with friends via the BBM platform. The sources said the service is aimed primarily at young people looking to share music and customise their phones.
By customisation, we assume the sources mean users will be able to set the songs as their ringtones but beyond that, it’s unclear what the tunes could be used for.
BlackBerry smartphones are primarily seen as enterprise devices and this move could be seen as a way of making the handsets more appealing to a younger market. The report from the WSJ says the service could launch next week but with such a limited range of music and already popular alternatives out there, we wonder how successful BBM Music could be – even if it does cost a lot less? Let us know what you think in the comments below.
Source: Wall Street Journal