RIM has this morning launched the BlackBerry Curve 9360, but will its slim form factor be enough to win over mobile phone users?
Earlier this month RIM launched three new handsets featuring its updated BlackBerry OS7, promising improved multitasking and a better web-browsing experience. With the launch of the Curve 9360 (and its regional variants the 9350 and 9370), RIM seems to be flooding the market, hoping something will stick.
The most striking feature of the new Curve is its slimness. At 11mm at its thickest point and tapering down at either end, the Curve 9360 will certainly win over some users with its sleek lines.
The Curve 9360 has an 800MHz processor, 512MB of RAM, NFC, a 2.44in screen with a resolution of 480 x 360 and a measly 512MB of storage.The five megapixel camera on the rear is unfortunately of the fixed-focus variety, similar to the recently launched BlackBerry Bold 9900.
“These new models will build on the incredible success of the BlackBerry Curve line and further expand the largest global launch of BlackBerry smartphones in our history,” said Mike Lazaridis, President and Co-CEO at Research In Motion.
The new model is certainly an improvement in terms of looks over the previous model, the 9300 but whether that’s enough to woo iPhone or Android users remains unclear, though we have our doubts.
RIM said the Curve 9360 (along with the 9350 and 9370 regional variants) would be available in Canada this month with other countries to follow in September. Vodafone has already been in touch with us to say the Curve 9360 will be coming to the network “soon.”