The great hope for RIM and its BlackBerry devices is the BBX operating system, which was announced with great fanfare only two months ago by under-fire co-CEO Mike Lazaridis (below). But like many aspects of the Canadian company lately, nothing is ever that straight-forward.
BBX is a unifying platform which is set to run on both smartphones and tablets next year but thanks to a court ruling in the US, RIM now has to change the name from BBX to BlackBerry 10.
While the change is essentially just a cosmetic one, it does mean that RIM is once again in the new for the wrong reasons. The issue arose because Basis International claimed it had been using the BBX moniker since 1985 for its Business Basic range of software – and a judge in a US Federal Court in New Mexico agreed.
The court granted Basis a temporary injunction, preventing RIM using the name at its developer conference in Singapore, but RIM went a step further by tweeting that the name of its new OS will be known as BlackBerry 10 and not BBX from here on.
BlackBerry 10 is still set to launch sometime in 2012 and the first handset, which was leaked last month, is set to be the BlackBerry London, which will have a 1.5GHz processor, 1GB of RAM and 16GB of local storage.
With the news this week that executives have been up to no good on an international flight, as well as one possibly facing a charge of negligence in Indonesia, RIM is certainly not looking forward to a happy Christmas.
The name change is not a huge deal, but it does beg the question as to why RIM didn’t check first that the name was taken before announcing it.