Earlier on Wednesday we brought word Apple was shelving plans to launch a live TV streaming service.
Now further reports appear to tell us why the long-delayed cord-cutting platform won’t be arriving any time soon.
According to Re/code the decision came after Apple was met with resistance from major networks over a ‘skinny’ bundle that would only offer a small section of channels for $30 a month.
Apparently, networks like Fox and Disney weren’t so bothered about the price being charged, but by the request to unbundle their channels for a 'core' offering.
So, for example, 21st Century Fox did not want to simply offer its Fox and Fox News to Apple without the likes of FX and Fox Sports along for the ride.
Likewise, Disney wasn't into offering the Disney Channel without ABC and ESPN.
As a result Apple has shelved plans, mainly because project leader Eddy Cue felt the value was in providing core networks, according to Re/Code.
A source said: “The optics are important to him. He doesn’t want to have filler.”
See also: Amazon Fire TV 4K vs Apple TV 2015
Neither reports on Monday have ruled out the chance of an Apple TV subscription service coming in the future, but a launch is unlikely to be imminent.
CBS CEO Les Moonves still thinks it’ll happen.
He said: ”It has four major networks and 10 cable networks, let's say, and the price point will be in the $30s, $30 to $35, $40 maybe. People will not be spending money on channels they don’t want to watch."