Lenovo is planning to kill off the Moto X branding with subsequent releases falling under a new Moto Z banner, according to reports.
VentureBeat’s Evan Blass, who claims to have spied marketing materials, says new devices are on the way to replace the existing Play and Style handsets.
The two new flagships will be called Moto Z Play and Moto Z Style according to the well-connected Blass (aka @evleaks).
Recent reports have claimed these new flagship models are set to launch this summer with 5.5-inch displays.
Speculation has also suggested the devices, codenamed Vertex (Moto Z Play) and Vector Thin (Moto Z Style) will also feature modular backpacks. These may include a Pico projector, an optical zoom lens, stereo speakers and more.
If Lenovo/Moto follows through on the change it would mirror Sony’s approach, with the Japanese giant switching from Xperia Z to Xperia X earlier this year.
See also: Moto G4 (2016) vs Moto G3 (2015)
Earlier today, Moto released the fourth generation Moto G handset along with a new Moto G Play.