BlackBerry’s imminent move to Android is certainly odd, so it’s no surprise the phone will tout an equally quirky moniker.
According to a new report, BlackBerry’s Android slider phone will be called ‘Priv’.
Until now, the device has been peddled by rumour-spinners as ‘Venice’, but it turns out that’s just a codename.
The actual BlackBerry Priv branding is purportedly intended to show the company’s focus on security features.
Prolific tech tipster Evan Blass leaked the new name in a Twitter post:
Tech site N4BB claims it “reached out to a couple of contacts” and also confirmed ‘Priv’ would be the official launch name of the device.
The device, which is BlackBerry’s first smartphone to run a third-party OS, is rumoured to land in November.
Claimed specs include Qualcomm’s Snapdragon 808 chipset – as featured on the LG G4 – and a 5.4-inch QHD display.
Let’s not forget the slide-out keyboard either, which gels with BlackBerry’s propensity for physical buttons.
Related: Best Android Smartphones 2015
The company has struggled to turn a profit in recent years, so defecting to Android may just be its saving grace.
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