Apple is planning to move its major iPhone revamps to every third year, according to a report.
The information adds credence to suggestions this year’s iPhone 7 release will only see incremental upgrades, despite this design launching back in 2014 with the iPhone 6, and followed up in 2015 with the iPhone 6s.
According to the source, the decision has been made due to the slowing of progress in the smartphone market making it more difficult to create a buzz around upgrades.
See also: iPhone 8: Everything you need to know
Since the launch of the iPhone 6s range, iPhone growth has fallen for the first time in the device’s history.
Part of that has been attributed to the lack of incentive for iPhone 6 owners to make the leap, as well as a slowing appetite for the device in China.
Today’s news also lends credence to the suggestion that 2017’s iPhone (perhaps named iPhone 8) will be the next major update.
The device is thought to boast a new glass body and OLED display and wireless charging. There’s also thoughts that a 5.8-inch display option may be introduced for the first time.
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