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Report: Apple and Google battling to stream London-based NFL games

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Madden NFL 25

Apple and Google are among the technology giants vying for rights to stream the NFL games taking place in London next season, according to reports.

Reuters sources claim the rivals are current in talks with the National Football League over an agreement that could see gridiron action arrive on the Apple TV or YouTube.

During the current season Yahoo screened the first game to be exclusively streamed over the web, which also took place in London.

Now the NFL is looking to sign up web partner(s) to take on all three fixtures from the English capital, which will take place in October 2016. It’s unclear whether the NFL is offering the games as a package or on an individual basis at this time.

A spokesperson for Apple and Google declined to comment, while it seems likely Yahoo - which enjoyed a worldwide viewership of 15.2m for this season’s game - may be involved in the bidding again.

Seeing as Apple and Google have both made significant efforts to boost their original and first run offerings on their respective platforms, such a move would not be a surprise.

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Given Microsoft’s heavy involvement with the NFL due to Surface Pro tablets being used as sideline playbook, perhaps Redmond could seek the rights for its Xbox Live platform.

Other big streaming players, like Netflix, have claimed live sports are not currently on their radar, presumably clearing the way for the tech giants to fight it out.

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