Red nano Debuts To Aid Global Fund

$10 from every model sold goes to chaaaar-rit-eeee.

If there’s one thing that you can guarantee will rub off having Bono around (other than wearing sunglasses indoors) it’s the concept of charity and sure enough Apple is no different.
(Image:rednano)

Launched on Friday afternoon (and consequently falling into the I-don’t-care-what-it-is part of the week) was the 4GB ‘iPod nano (PRODUCT) RED’, Apple’s fancy description for what is simply a red 4GB nano. The Bononian part of it all is that for every purchase Jobs’ crew will give a ‘portion’ of it to the Global Fund to fight HIV/AIDS in Africa.


Now Apple doesn’t state just how much of your hard earned pounds will go to those in need (in the US it is $10 from the $199 purchase price) but considering the (PRODUCT) RED nano retails for the same £129.99 as a standard 4GB nano the company is basically agreeing to take a cut in margin which is always admirable.


Away from the colour and the chaaar-rit-eeee side of things the new nano is identical in every way to the existing crop: same weight (40g), size (90 x 40 x 6.5mm), display (1.5in, 176 x 132 pixels), battery life (24 hours) et al.


In true Apple style, the new red nano goes on sale immediately and I have to admit the paintjob looks rather nice.


Link:
Apple UK

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