Pure has launched a streaming music service which will be available on PCs, mobiles and the company's own internet connected radios.
The service will be available this December on a subscription basis powered by the 7Digital streaming engine for just £4.99-a-month in the UK. The service will be a direct competition to services like Spotify and Deezer.
Pure Music will have a catalogue of 15 million tracks and Pure claimed at the launch today that its catalogue will have a “depth and breath” unlike any other service.
Users will be able to browse the catalogue using the online Lounge portal and won’t need to download specific software to their computers as required with Spotify. It will allow users to stream and listen to an unlimited amount of tracks each month on as many devices as they want.
Pure said they are not specifically targeting customers who already have accounts with other services but are looking to target the “other 80 per cent.”
It said that it wanted to keep the radio at the heart of the Pure Music service and in order to do so, the streaming service will be avaialble on all eight of its connected devices – like the Sensia, Contour and the ONE Flow
Looking at the online Lounge interface, it is hard not to draw comparisons with iTunes, especially considering the grey and blue livery used.
For their £4.99-a-month, customers will be able to stream music to their laptop, connected radio or mobile phone. An iPhone app is already available and an Android app will be available “soon” with an iPad-specific app arriving in the new year.
While at home, you will be able to stream music from one account to different devices at the same time, as long as you are using the same IP address.
Pure said that three of the four major labels are currently on board and by the time the service launches to the public in December, it expects all four to be on board.
Let us know in the comments if you think Pure Music is a viable alternate to Spotify or if it’s just for those who already own a Pure connected radio.