Pure has launched
a streaming music service which will be available on PCs, mobiles and the
company’s own internet connected radios.
The service will
be available this December on a subscription basis powered by the 7Digital
streaming engine for just £4.99-a-month in the UK. The service will be a direct
competition to services like Spotify and Deezer.
Pure Music will
have a catalogue of 15 million tracks and Pure claimed at the launch today that
its catalogue will have a “depth and breath” unlike any other service.
Users will be
able to browse the catalogue using the online Lounge portal and won’t need to
download specific software to their computers as required with Spotify. It will allow users to stream
and listen to an unlimited amount of tracks each month on as many devices as
Pure said they
are not specifically targeting customers who already have accounts with other
services but are looking to target the “other 80 per cent.”
It said that it
wanted to keep the radio at the heart of the Pure Music service and in order to
do so, the streaming service will be avaialble on all eight of its connected
Looking at the
online Lounge interface, it is hard not to draw comparisons with iTunes,
especially considering the grey and blue livery used.
£4.99-a-month, customers will be able to stream music to their laptop, connected
radio or mobile phone. An iPhone app is already available and an Android app
will be available “soon” with an iPad-specific app arriving in the new year.
While at home,
you will be able to stream music from one account to different devices at the
same time, as long as you are using the same IP address.
Pure said that
three of the four major labels are currently on board and by the time the service
launches to the public in December, it expects all four to be on board.
Let us know in
the comments if you think Pure Music is a viable alternate to Spotify or if it’s
just for those who already own a Pure connected radio.