Punch Taverns, the UKs largest pub and bar operator, has agreed a deal with Wi-Fi hotspot provide, The Cloud, to provide free Wi-Fi in all its UK pubs.
Many of Punch Taverns' over 5,000 pubs and bars already support the service but now the company has committed to rolling out the service to all its licensees by the end of March 2013.
“This free initiative puts our pubs on a level with managed houses, national coffee and restaurant chains. We have already seen pubs making the most of the opportunity WiFi offers, through introducing meeting space for business users, adding or upgrading a coffee offer to increase dwell time or adding social media followers through use of WiFi,” said Julie Clamp, Machine Development Manager at Punch.
Punch Taverns is far from the first pub chain to provide free Wi-Fi with compeitors such as Greene King, Stonegate (It's a Scream) and Wetherspoons all already providing the service, but no doubt many customers will be glad that their local is now outfitted with the free Internet access... Although there are pehaps just as many that would rather do without it.
Punch Taverns' premises aren't overtly branded like Wetherspoons or It's a Scream venues but you can look up your local on the Punch Taverns website.