Sony has declared that it expects the recently released PS4 console to “significantly exceed” the lifetime sales figures of last generation’s PS3 offering.
With early PS4 sales having dramatically outstripped those of the rival Xbox One console, Sony is looking to the future with optimistic eyes, predicting that overall PS4 sales will go beyond the milestones of its previous console offering.
"[PS4] has an opportunity to significantly exceed what we've been able to achieve with PS3 and there's a couple of reasons for that," Andrew House, CEO of Sony Computer Entertainment said in a recent interview with MCV.
While the PS3 was unable to match the more than 100 million unit sales achieved by the second-generation PS2, the third PlayStation console has still notched up more than 80 million global sales to date.
With PS4 sales figures having tipped the 2.1 million units mark in its opening two weeks alone, Sony has hinted that there is much more to come from its next-gen gamer.
“We start off with a price point that is much more consumer friendly than was there for the PS3,” House said detailing the benefits of PS4 over PS3.
"Also, one of the success stories for the business as a whole has been our ability to open up new geographies for video games over the last five years. You are seeing opportunities for new markets that we haven't tapped into.”
Suggesting that the latest generation of console owners are not simply just gamers but broader entertainment enjoyers, House has claimed that the market has opened up new potential revenue streams.
"The other point is that we took several years to take PS3 from being a dual function device to a multi-functional entertainment device," the PlayStation CEO said. "PS4 arrives with a full suite of those non-game entertainment services right from day one.”
He added: “That's important because there will be someone who wants this as a games device, but the fact it is a great place to view BBC iPlayer, for example, gives other family members reason to use it. That is crucial in broadening what the console's reach could be."
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