Suggesting that both the aging gamer and the shiny new next-generation console will coexist on retailers’ shelves, Sony has suggested that a PS3 price cut is not yet necessary and the console will act as an entry point to the PlayStation ecosystem for those not ready to splash out on the PS4.
"There's no plans as yet," Fergal Gara, Managing Direction for SCEE UK said when questioned on planned PS3 price cuts. "The PlayStation 3 is a system where it hasn't been particularly easy to get the costs down.”
Looking ahead to the upcoming PS4 release date, he added: "We continue to look at opportunities, there may or may not be any more, I genuinely can't answer to that."
Further discussing the PS3 pricing, Gara stated: "It will certainly be a more keenly priced machine in relative to PlayStation 4. It will sit there as a viable entry level machine for years to come. It will be different by territory as to how long its life is. There's still a lot of love for PS3."
With PS3 prices seeing the console able to be picked up from as little as £140, Sony last week announced the PS4 price as £349. The next-generation PlayStation is set to be £80 cheaper than its closest rival, the Xbox One, at launch.
Although the PS4 release date has been confirmed for the ‘2013 holiday season,’ Sony has revealed it still plans to support, with a number of high-profile games confirmed to be heading for the current-gen console.
Adding to the continuation of current-generation support, EA CFO Blake Jorgensen recently confirmed that “EA will continue to publish games for current-generation consoles through at least 2017.”
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