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PS4 price to see console launch around £250, cheaper than Xbox One

Luke Johnson


Sony PS4
The PS4 price has been teased as everything from £250 to £600

The PS4 price will reportedly see Sony's next-gen console cost around £250, with industry analysts predicting the wallet friendly price tag will be cheaper than the Xbox One.

With Sony having yet to officially confirm a PS4 price tag, the latest prediction makes for happier reading than some supposed leaks that have preceded it, with industry analysts suggesting Sony’s next-gen gamer could set wannabe owners back $400 (£257).

Speaking in a note to investors, Sterne Agee analyst Arvind Bhatia has claimed that the PS4 price will be below the rather reasonable $400 marker. He added the next-gen PlayStation should also be kinder to the wallet than Microsoft’s recently confirmed Xbox One console.

Highlighting the lofty $600 launch price of the PS3, Bhatia has suggested that Sony has learnt from this “extremely high” costing and as such will make the PS4 far more affordable when it hits retailers later this year. A PS4 release date is currently no more precise than the “2013 holiday season.”

Bhatia said: “Given that experience, we believe Sony will aim to keep the price point for the PlayStation 4 below $400.”

Suggesting that Sony is not troubled by selling the PS4 console as a loss leading device, making money later on through game sales, Bhatia added that given the free nature of the PlayStation Network, Sony is losing out on potential revenues over its leading rival.

Far from the first insight into potential PS4 prices, Bhatia’s claims support further predictions by Wedbush Morgan analyst Michael Pachter who recently suggested the PS4 will cost £349. He added, the Xbox One price will run eager gamers $399.

With a wide range of PS4 price predictions having done the rounds, leading online retailer Amazon last more hinted that both the next-gen PlayStation and Xbox One could cost £599.99 apiece, a staggeringly high price tag that would be sure to deter many potential consumers.

With much still unclear around Sony’s next-gen console (including what it will look like), the Japanese gaming giant is set to reveal new details this coming Monday in a pre-E3 2013 press conference.

Read More: PS4 vs Xbox One

Via: Gamespot


June 8, 2013, 9:46 am

That might actually tempt me to participate in the next generation of consoles. I had myself braced for north of £500. Under £300 would be nearly reasonable.


June 8, 2013, 10:02 am

"suggesting Sony’s next-gen gamer could set wannabe owners back $400 (£257)"

Anyone who translates $400 as £250 in UK prices - as this article headline does - is an idiot. It's never simply just about currency conversion, we always pay more.

We'd be more likely to see $400 translate as £300.


June 8, 2013, 10:23 am

Jordan, you make a really good point. Rip-off Britain never fails to live up to that deserved moniker. I want to be optimistic and hope for once that this speculated price point is accurate, especially how it equates to us in terms of transition from $ to £. But, the cynical/realistic part says, 'No chance!'
So, I agree with you. Apart from the idiot part.
There's a great article on Eurogamer, 'Microsoft kills game ownership and expects us to smile', that perfectly explains why I'm either jumping ship to Sony this next-gen, or not bothering all together. I won't be going near another Xbox.
Remarkable how Sony have the initiative now (similar bombshells not withstanding), even before E3. Microsoft's damage control/clarification this week is not enough for me.


June 8, 2013, 12:56 pm

Yes, 'idiot' was a strong word in hindsight; I should have said 'dreamer' :)

If the PS4 is indeed cheaper, in addition to all the XBox DRM negativity, Sony could be onto a winner right out of the gates.


June 8, 2013, 1:47 pm

We have 20% vat in the uk. In the us it varies but is more like 8-10% so the real price in the states would be $440 and in the uk about £320. Make that £350 for us being the UK and that is the same suggested price for the Xbox One.

Moses Herve Johnson II

June 8, 2013, 3:52 pm

well sony will get a massive sell in ps4 i believe compared to the microsoft xbone


June 8, 2013, 5:32 pm

But if we go by the pre tax price of the launch US PS3 ($599) and the post tax price in the UK £425, we get a conversion rate of 0.7095, if the same metric is applied to the theorised price of $400, we get £283.80, even with a little bit of gauging to get to a rounded figure we hit £300, although that would be a ceiling price for me to acquire it year 1 (and before proposed price drops) it is within my tolerances and a price I would be happy to pay, presuming a prospect of a decent library and it had reasonable uptake.

It would also be a price I very much expect, these devices aren't the only gaming trick in town, if they come on the market at a high price (and are unable to become cheap and commoditised very quickly) and are unreliable like early 360's they may as well not show up for this party at all


June 8, 2013, 5:44 pm

Two things you are missing. VAT was not 20% back then, also the exchange rate was very different back then. I still see it being £350 at launch. But who knows, we will find out in due course.


June 8, 2013, 9:06 pm

"Amazon last more hinted that both the next-gen PlayStation and Xbox One could cost £599.99 apiece"

They listed the consoles for pre-order with a placeholder price, they didn't hint anything. Otherwise by that logic, they also hinted that the consoles will both be released on the exact same date - 31st December 2013, hardly in time for the holiday season! And that both Sony and Microsoft intend to charge £89.99 per game!

Perhaps we should also take hints from the reviews people have left on games such as DriveClub. Clearly, they have some ability to teleport into the near future for the sole purpose of testing games. Highly credible, I'm sure.

Rafael Vazquez

June 8, 2013, 9:09 pm

My prediction is that it would be $450 to $550.


June 9, 2013, 9:48 am

talking of idiots. they are not helping by going online and saying that would £500+ for it

Jamie Somers

June 10, 2013, 7:57 am

If it does come it at £257, I for one will be absolutely delighted, but you just know with this being rip off Britain, I'm expecting to pay a least £350

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