With Sony having yet to officially confirm a PS4 price tag, the latest prediction makes for happier reading than some supposed leaks that have preceded it, with industry analysts suggesting Sony’s next-gen gamer could set wannabe owners back $400 (£257).
Speaking in a note to investors, Sterne Agee analyst Arvind Bhatia has claimed that the PS4 price will be below the rather reasonable $400 marker. He added the next-gen PlayStation should also be kinder to the wallet than Microsoft’s recently confirmed Xbox One console.
Highlighting the lofty $600 launch price of the PS3, Bhatia has suggested that Sony has learnt from this “extremely high” costing and as such will make the PS4 far more affordable when it hits retailers later this year. A PS4 release date is currently no more precise than the “2013 holiday season.”
Bhatia said: “Given that experience, we believe Sony will aim to keep the price point for the PlayStation 4 below $400.”
Suggesting that Sony is not troubled by selling the PS4 console as a loss leading device, making money later on through game sales, Bhatia added that given the free nature of the PlayStation Network, Sony is losing out on potential revenues over its leading rival.
Far from the first insight into potential PS4 prices, Bhatia’s claims support further predictions by Wedbush Morgan analyst Michael Pachter who recently suggested the PS4 will cost £349. He added, the Xbox One price will run eager gamers $399.
With a wide range of PS4 price predictions having done the rounds, leading online retailer Amazon last more hinted that both the next-gen PlayStation and Xbox One could cost £599.99 apiece, a staggeringly high price tag that would be sure to deter many potential consumers.
With much still unclear around Sony’s next-gen console (including what it will look like), the Japanese gaming giant is set to reveal new details this coming Monday in a pre-E3 2013 press conference.
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