GameStop is now offering the PS4 for just £329.99, reducing Sony’s RRP of £349.99 by £20 for the first time.
We expect this is definitely an unofficial price drop as no other retailers are currently listing the PS4 for this reduced price.
If you’re looking to purchase this PS4 bargain, unfortunately you’re out of luck. At the time of writing, GameStop is listing the cheaper PS4 as Out of Stock, but this may well change if you keep an keen eye on the website.
Earlier this year, Zavvi introduced the first Xbox One price cut, dropping the RRP to £409.99 down from the original £429.99.
Strangely, the Xbox One is still available from Zavvi for this price and is in stock and “usually dispatched within 24 hours”.
The PS4 was launched in the UK on November 29 to great critical acclaim. Sony revealed that PS4 hardware sales hit 4.2 million before the end of the year, and put Sony ahead of Microsoft in the next-gen console battle.
“The momentum of the PS4 system keeps getting stronger and we couldn’t be more thrilled gamers worldwide are enjoying the incredibly immersive gaming experiences along with deep social capabilities and entertainment provided by our network,” said Andrew House, President and Group CEO of Sony Computer Entertainment when announcing the initial sales figures.
Read more: Best PS4 games