The PS4 is already turning a profit for Sony, just six months after launch, the Japanese gaming giant has confirmed.
With past console offerings, such as the PS3, having been offered up as major loss leaders – costing Sony money on a hardware front it hoped to redeem in lengthy software sales – a change in approach has seen the PS4 profitable from the off.
"From a profitability perspective, PS4 is also already contributing profit on a hardware unit basis, establishing a very different business framework from that of previous platform businesses,” Sony’s President and CEO Kaz Hirai said speaking during Sony’s Corporate Strategy Meeting this week.
Despite moving to a more traditional architecture, it had been widely expected that the PS4 would make a loss for Sony in its early stages.
Although the PS4 is turning a profit for Sony, the manufacturer recently announced overarching company losses having disbanded its Vaio laptop brand.
It is currently unclear whether or not Microsoft’s Xbox One is being sold at a profit or a loss, although the recent decision to remove Kinect from the equation, cutting the price in the process, is sure to have altered the company’s financial approach to the console.
Recent sales figures have shown that the PS4 is eclipsing sales of the rival Xbox One, selling more than 2 million units globally than the Xbox has even shipped.
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