Japan is known as a fairly reserved country and this even extends as far as the launch of a hugely anticipated new product such as the PS Vita.
While here in the UK stores may open at midnight on the day of launch with thousands of lively gamers clamouring to get their hands on some new game or console, in Japan the stores opened at a relatively late hour of 7am with customers queuing in an orderly fashion in the freezing cold temperatures outside.
In Tokyo, customers were served by Kaz Hirai, executive deputy president of Sony and chairman of Sony Computer Entertainment (SCE) and Andrew House, president and CEO of SCE. At the launch, House said: "PS Vita is designed to deliver the ultimate portable entertainment experience. It offers a new group of gaming experiences that were never possible before, through a unique combination of interfaces and features, and brings a wider variety of genres to portable gaming."
As is usual when a major new piece of hardware is launched, some enterprising folk do their best to tear it apart and see just what lies inside. The Nikkei Electronics Teardown Squad over at Tech-On have managed to pick apart the PS Vita - with the most interesting new face that the console has a fairly large 2,210mAh battery with a voltage of 3.7V.
We still have over two months to wait before the PS Vita goes on sale here on 22 February when it will cost £229. While the 3DS launched earlier this year to positive reviews, a lack of launch titles meant it was not as popular as Nintendo had hoped.
Sony hopes this won’t be repeated with the PS Vita as it has launched 26 titles in Japan and that figure should be significantly higher by next February.
Will you be picking up a PS Vita when it launches in February? Let us know in the comments.