Music icon Prince is the latest artist to get selective over where their music library can be streamed.
The Purple Rain singer has removed his catalogue from YouTube, Spotify, Deezer and Rdio (via TechCrunch). The library is currently only available on Jay-Z’s Tidal service and, strangely, Google Play Music.
As for Apple Music, well the provocative star had never planned on jumping in bed with them anyway.
The decision to side with Tidal isn’t entirely surprising considering the backlash against streaming services offering free tiers. Prince also has ties with the artist-owned service after it backed his Rally 4 Peace concert in May.
Why he’s continuing to stream on Google’s platform remains to be seen. Perhaps his people just overlooked the largely irrelevant service?
On his artist page, Spotify wrote: “Prince’s publisher has asked all streaming services to remove his catalogue. We have cooperated with the request, and hope to bring his music back as soon as possible.”
The announcement comes following Taylor Swift’s choosy attitude towards streaming services.
The Bad Blood singer publicly slammed Spotify for offering a free tier, while siding with Tidal. She’d lodged similar complaints about Apple’s decision not to pay artists during the free trial; a decision swiftly reversed.
Read more: Spotify vs Apple Music
Artist segregation on the various platforms isn't great news for consumers, who have become used to streaming everything they want by subscribing to one platform, but it could lead to more uniform payments for artists in the long run.
Prince, Taylor… who will be the next household name to draw a line in the sand?