Pornhub’s latest shameless stunt is a pop-up smut shop

As one of the largest porn sites in the world PornHub is not know for its shame, which is probably why it’s launched a pop-up shop in New York.

The temporary erection can be found in the SoHo district of NYC, an area where rather high-end clothes and food shops can be found, not stores hawking sex toys and distinctly unsubtly branded tees.

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But keeping with the technology angle, the store is offering a bedroom with a live streaming web camera set up for people with a voyeuristic side or perhaps a desire to try out their own amateur pornography.

It’s worth noting that PornHub has a webcam and amateur section on its site, so such a room is pretty much a shameless marketing ploy.

To keep anyone under the age of 18 from entering the semi-smut shop, a bouncer can be found at the door.

The overall idea behind the PornHub pop-up shot is to essentially grow the brand of the pornography site, which sees 64 million hits a day, moving it away from its taboo image into one that attempts to normalise legitimate porn content as part of everyday life.

According to ABC7 in NYC, not everyone is convinced, with it reporting one tourist said the pop-up was offensive as PornHub is “exploiting sex”, while another noted: “It says a lot about the porn industry and the mainstreaming of porn.”

Whatever the opinions on pornography are, there’s no denying it’s been a powerful player in the technology world. The porn industry’s backing of Blu Ray is credited with the format’s success over HD video disks.

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Is porn mainstream or still taboo? Have your day on Facebook or Twitter.

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