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PlayStation Vita Sales Fall Off Cliff

Andrew Williams


PlayStation Vita Sales Fall Off Cliff

The Sony PlayStation Vita has only launched in Japan thus far. It started off well there, selling approximately 325,000 in its first 48 hours. However, sales plummeted to just 72,000 in its second week, painting a grim future for the technologically impressive handheld.

Sony’s PlayStation Vita won’t launch in the UK until 22 February, but if early Japanese sales are anything to go by, it could be heading for an emergency price-cut before too long. Units sold dropped massively in just the second week on sale, the Vita being outsold by its predecessor the PSP, 101,000 to 72,000. Japan has traditionally been a market open to Sony’s portable units too, suggesting the handheld faces even more serious trouble once it launches in the US and Europe. Pie chart

The Vita sold an estimated 72,000 units between 19 and 25 December, while the Nintendo 3DS shifted 482,000 in the same period. We have not read of any supply issues that could account for this poor figure in what should be a lucrative time of the year. If sales continue along this trajectory, the Vita is in big trouble. We’ll admit it, though, we still want one.

The PlayStation Vita follows a similar path to its predecessor. It’s far more powerful than the Nintendo 3DS or any current smartphone, with a quad-core processor, quad-core GPU and 5in touchscreen. Packing in so much power also ensures that it can only be so competitive in its pricing, though. Getting such grunt for £229, the handheld’s RRP, is a great deal, but it may not seem so to buyers who see that it costs more than either the Sony PlayStation 3 or Xbox 360.

via BGR


December 29, 2011, 11:03 pm

Sony could make a killing if they just put some more thought into the pricing. &#163169 (wifi) and &#163199 (3g) would go down a treat and they would sell bucket loads imo

Luan Bach

December 29, 2011, 11:43 pm

I was ready to give it a chance, but then I found out the price of the propriatory memory cards and how much the games will cost. Sony can take a long walk off a short pier. By my reckoning, the minimum cost of a usable Vita will be &#163300.


December 30, 2011, 8:49 pm

I guess the figures show the initial peak of all the eager Playstation fans snapping the machine up at launch and then the lower figure represents those fortunate enough to be getting them as holiday gifts. The price really is key for this console to succeed. Sure, it will sell well to avid game players, but at that price it's not going to attract any new casual gamers in for a purchase. Despite it's technical prowess, I can't see many people seeing beyond the price tag especially with a 'proper' home console costing less. I'll be getting one on launch day as I think in some respects it's a better machine than the PS3, but if it fails to catch the general publics imagination, the stellar list of launch titles may be the only decent games that we get to play on it as developers steer clear of it and carry on developing for the more established consoles. I genuinely hope it succeeds though;-)

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