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Pizza Hut box doubles as smartphone projector

Luke Johnson

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Pizza Hut projector box

A lazy night in with a pizza and a movie just took an innovative new twist, with Pizza Hut introducing a pizza box that doubles as a smartphone projector.

Yes, you read that right; the grease-laden cardboard box your guilty, diet-defying dinner arrives in will double as a big-screen projecting home entertainment system. Well, sort of.

The boxes come equipped with a special curved lens which – when slotted into a perforated cut-out on the side of the box – magnifies the video content from your phone.

What’s more, that little plastic frame that sits in the middle of your delivered pizzas to stop the box getting crushed even doubles as a smartphone stand – assuming you’re happy with your £600 handset smelling like pepperoni for the remainder of your 24 month contract, that is.

Sadly, you shouldn’t expect your next deep pan to come bundled in the smartphone-loving box. The pilot scheme – which features four designs – received a limited trial in parts of Hong Kong only.

The restaurant chain, which worked with advertising agency Ogilvy & Mather HK on the project, has yet to announce plans to roll out the innovative delivery device further afield.

While you keep your greasy, melted cheese coated fingers crossed for a UK arrival, why not check out the projector box in action via the video below.

Related: iPhone 6 review

This isn’t the first fast food-themed tech innovation we’ve seen, either. Last month KFC issued paper-thin Bluetooth keyboards with meals in its newly opened stores.

Gareth Burleigh

June 2, 2015, 4:06 pm

Now if only we can find something useful to do with the current obnoxious full screen Pizza Hut pop ups that appear on every article on this site.........

MattMe

June 2, 2015, 5:47 pm

It's called Adblock ;)
This site was the main reason I ever installed it, and I've not looked back since.

Gareth Burleigh

June 2, 2015, 6:04 pm

Always tend to browse on my iPad for which there is none. Oddly enough it's got better since posting. Yesterday was at the point I couldn't stand to look at anything else on here

MattMe

June 2, 2015, 6:26 pm

I very rarely use this site on my mobile, it's just horrific. Never tried it on a tablet before.
I'm happy to support sites, but when the content takes up less than a third of the screen it's a bit much for me!

Gareth Burleigh

June 2, 2015, 7:21 pm

Works great on iPad (apart from current grievances) on iPhone it's dreadful plus it ignores your request to load the desktop version of the site TR WEBSITE DEVELOPERS TAKE NOTE!!!!

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