Phones 4u, the mobile phone retailer, is to launch its own mobile service, Phones 4u LIFE Mobile, piggybacking on the EE 3G network.
From March, Phones 4u will become a mobile virtual network operator or MVNO, with its service called “LIFE Mobile”. Specially designed to address the evolving needs of mobile users, LIFE Mobile will host tariffs that offer great value and data packages as standard.
The high-street retailer is well-known for its neutrality, offering its customers a wide range of handsets and contracts with any of the UK operators.
As the newest MVNO, Phones 4u has confirmed LIFE Mobile will be rolling out 4G services later this year on the EE 4G network.
“The launch of LIFE Mobile is a very significant step for the Phones 4u business. Our strategic vision is based upon an unrelenting focus on building ever-stronger relationships with our customers, which we believe is fundamental to our on-going business success,” said Tim Whiting, Group Chief Executive at Phones 4u.
“Our customers see their mobile devices as an integral part of their daily lives. LIFE Mobile will enable us flexibility and creativity in designing propositions to give our customers even further choice,” Whiting added.
More information about the tariffs and other services offered by LIFE Mobile will be revealed in the coming weeks by Phones 4u.
“We’re delighted that EE has been selected as Phones 4u ‘s MVNO partner, giving us the opportunity to further build on our longstanding and successful relationship,” commented Vice President of Wholesale and M2M at EE, Marc Overton. “By choosing the EE network, Phones 4u will guarantee its LIFE Mobile customers access ot the UK’s widest 3G coverage, as well as the Uk’s only 4G network later in 2013.”
Other companies, such as Tesco Mobile and Virgin Mobile, also use the MVNO model to offer customers handsets on their own, branded mobile services.
Do you think LIFE Mobile will be able to give value for money if it is linked to the EE network? What network are you with, and are you happy with your service? Give us your thoughts on our Facebook and Twitter pages, or via the comment boxes below.