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Phones 4u to launch own mobile service LIFE Mobile

Sam Loveridge by

Phones 4u
Phones 4u

Phones 4u, the mobile phone retailer, is to launch its own mobile service, Phones 4u LIFE Mobile, piggybacking on the EE 3G network.

From March, Phones 4u will become a mobile virtual network operator or MVNO, with its service called “LIFE Mobile”. Specially designed to address the evolving needs of mobile users, LIFE Mobile will host tariffs that offer great value and data packages as standard.

The high-street retailer is well-known for its neutrality, offering its customers a wide range of handsets and contracts with any of the UK operators.

As the newest MVNO, Phones 4u has confirmed LIFE Mobile will be rolling out 4G services later this year on the EE 4G network.

“The launch of LIFE Mobile is a very significant step for the Phones 4u business. Our strategic vision is based upon an unrelenting focus on building ever-stronger relationships with our customers, which we believe is fundamental to our on-going business success,” said Tim Whiting, Group Chief Executive at Phones 4u.

“Our customers see their mobile devices as an integral part of their daily lives. LIFE Mobile will enable us flexibility and creativity in designing propositions to give our customers even further choice,” Whiting added.

More information about the tariffs and other services offered by LIFE Mobile will be revealed in the coming weeks by Phones 4u.

“We’re delighted that EE has been selected as Phones 4u ‘s MVNO partner, giving us the opportunity to further build on our longstanding and successful relationship,” commented Vice President of Wholesale and M2M at EE, Marc Overton. “By choosing the EE network, Phones 4u will guarantee its LIFE Mobile customers access ot the UK’s widest 3G coverage, as well as the Uk’s only 4G network later in 2013.”

Other companies, such as Tesco Mobile and Virgin Mobile, also use the MVNO model to offer customers handsets on their own, branded mobile services.

Do you think LIFE Mobile will be able to give value for money if it is linked to the EE network? What network are you with, and are you happy with your service? Give us your thoughts on our Facebook and Twitter pages, or via the comment boxes below.

Go to comments


March 4, 2013, 12:48 pm



June 21, 2013, 4:40 pm

life mobile is not convenient for people receiving international calls as they charge you instead of other networks.


July 29, 2013, 6:23 pm

DO NOT USE LIFE MOBILE!!! The service they deliver is terrible, from the phone reception, to the customer service. They are unable to do the simplest of tasks. I have been with them less than 3 weeks and already changing service provider back to a trusted company. I cannot express how disappointed with EVERYTHING about their service. I myself use to work for O2 customer service so i know how basic the tasks they are trying to do are. Do not waste your time with this network, go straight to O2 or Vodafhone etc and save yourself a lot of time and hassle!!


September 16, 2013, 5:27 pm

i would wholeheartedly agree with the customer who said do not use this service!!! the customer service set up is utterly incompetent at best. My daughter's phone has been repeatedly suspended because of admin errors on their part. The branch staff have attempted to resolve issues with no success.

Always look on the bright side

September 18, 2013, 10:32 am

Unbelievably bad company - stay clear - took out contract for my daughter (unfortunately) however when it cane to DD life demanded £75 telephoned to state must be mistake ( which it turned out to be) but LIFE would not agree on passed the buck to phones for you who agreed and stumped up. Due to all of this cancelled my DD and was willing to pay by alternative method plus fee but LIFE unwilling to do this. Several hours over the course trying to sort this to no avail. Call centre hopeless managers hopeless and finally management incompetent - you have been warned


January 30, 2014, 1:34 am

life mobile is really shit, i use blackberry but life mobile cannot support for blackberry bbm & internet service when I was got the contract they didnt said nothing abt..customer also very poor service , my request to the BB users dont consider the Life Mobile


February 16, 2014, 11:32 pm

Set up two direct debits for both my daughters. Had untold problems because they failed to tell me one should have been set up and the second one 24 hours later and all they do is pass the buck. Not at all interested in helping me and now sending threatening letters saying I'm behind with payment (which I'm not because they have checked my account and tell me I'm up to date). Customer service is rubbish. Totally not interested. Only been with them since Christmas, unfortunately tied in with them now for two years. It's too late for me but save yourselves, don't use them!


May 14, 2014, 6:15 am

The worst network there is. Customer service is awful and they always take my payment before its due and if you are even 12 hours late with payment there is a £25 late fee.


July 18, 2014, 8:13 pm

Agree this is the worst phone company I have ever dealt with. They have left me unable to receive incoming calls for 2 days while my number is transferred and the best advise/help I can get is switch your phone off and back on every hour. EE need to sort this out. I will be moving as soon as possible even if it is more hassle.

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