Apple Music looks to have landed a whopping launch day exclusive, with Pharrell Williams’ new single coming to the streaming platform on June 30.
The coup seems to be an indication that Apple is fully prepared to pay out for exclusive content as it seeks to get Apple Music off to a good start.
Whether the song will remain an Apple Music exclusive, or other services get it in time remains to be seen.
Apple is no stranger to this sort of deal and, in the past, iTunes has offered timed-exclusive access to albums, while iTunes Radio’s First Play feature has also given listeners the chance to tune into pre-release albums.
Now the tactic seems to have carried over into streaming, where access to exclusive content appears to be becoming a crucial battleground.
Jay-Z’s Tidal service is going all out to secure exclusives and bonus content, while Spotify has a long track record of winning over artists initially reluctant to embrace streaming.
Pharrell’s association with Apple Music doesn’t appear to be limited to the exclusive track either. The fresh-faced singer has been pegged as a guest DJ for the new Beats 1 radio station, which Apple hopes will prove a major selling point for potential Spotify converts.
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