With a little technical assistance from the King of Proprietry.
It seems you need to be a pair of blood sucking multinational monoliths to start an online music service these days, so bring forth the next unholy alliance: Sony and Vodafone.
‘Vodafone Radio DJ’ will be the baby of these two’s disconcerting swapping of fluids and it will offer personalised radio channels directly to 3G enabled mobile phones and Mobile Connect Card owners’ computers.
What makes this service stand out from the next and the next and the next and the…? ‘Personalization’ says the company which charges me more than £1 per minute to receive calls in Brazil. When a song plays the user will get the option to choose ‘Like’ or ‘Dislike’. Select ‘Dislike’ (for something naff like Robbie Williams, The Darkness, Kelly Clarkson, Katie Melua, Il Divo, Will Young, Westlife, Mariah Carey, Simply Red, Bryan Adams, 50 Cent, Savage Garden, Ja Rule…) and it skips to the next song whilst wisely avoiding pap similar to it in future.
Opt for ‘Like’ (for quality such as the Gorillaz, Hard-Fi, Magic Numbers, Arcade Fire, Editors, Jack Johnson – first two albums, Goldfrapp, Go! Team, Athlete, Green Day…) and musical bliss will be assured with these acts unlocking other gems like Air, Bloc Party, the Doves, Eels, Elliot Smith, Interpol, Kasabian, Kills, Low, Mark Lanegan, Mattafix, Maximo Park, Royksopp, Thrills, Zero 7…
Radio DJ will go live in the UK, France, Germany, Spain, Italy and Portugal over the next few months. An unspecified monthly subscription for unlimited listening will be charged and it is open to Vodafone customers with good taste everywhere.