E40 and M40 launched. Can the A40 and W40 be far behind?
While I was out of the country last week sampling the delights of Dublin (mmm, Guiness), it seems half of the major camera companies took advantage of my absence to sneakily launch a load of new models. I’ve already covered Casio and Samsung’s new products, but it seems Pentax were in on the joke as well, since it waited until my back was turned to announce the arrival of the new Optio E40 and M40 compacts.
First up is the entry-level Optio E40, an 8-megapixel replacement for the Optio E30 which I reviewed a couple of months ago. Apart from the larger sensor, the specification of the E40 appears to be almost identical to the E30, with a 3x optical zoom lens, 2.4-in LCD monitor and VGA movie mode, although the new model does of course feature that latest must-have, face detection technology. Other features include digital (ISO-based) shake reduction, AA battery power and a 2.4-in LCD monitor, which is hopefully sharper than the one on the E30.
The other new model is a lot more promising. The Optio M40 is an 8-megapixel update of the ultra-slim Optio M30 which I also reviewed back in April. Like the M30 the new model is just 18mm thick, making it one of the slimmest cameras on the market. The body is all aluminium, so it is strong and light. Again the specification is very similar to the earlier model, but features include a 3x optical zoom lens, 2.5-in 150kp monitor, 21.9MB internal memory, digital (ISO-based) shake reduction, built-in automatic red-eye correction software and a flash range up to a seemingly impossible 15.5 metres. Like every other new camera in the world, the M40 also incorporates face detection technology.
Prices and availability dates for both new models are yet to be confirmed, but we’ll let you know.
Link: Pentax UK