If you thought the music streaming market was getting a bit crowded, just wait until online radio pioneer Pandora joins the fray.
The firm is expected to launch its dedicated on-demand subscription streaming service next month.
Until now Pandora has offered personalised radio services based on the user’s choice of artist or genre, but an on-demand offering is nearing according to the Wall Street Journal.
Like Apple Music and Spotify, the tariff is expected to be $10 a month, while the ad-free $5 a month personalized radio tier will remain and will be boosted with increased skips and the ability to save playlists offline.
The company is currently chasing licensing deals with all the major labels and could expand to the UK when the subscription services launches.
Currently it’s only available in the US, Australia and New Zealand, but has racked up 80m users across its paid and ad-supported tiers.
Do you think Pandora can put a dent into Spotify’s market share? Can it be a rival to the rapidly rising Apple Music platform?
Share your thoughts in the comments section below.