Osram, the industry leader for all things lightbulbs, has launched the Osram Lightify smart lightbulb range.
The new Lightify range comprises of three bulb and a special gateway that connects with the Osram Lightify mobile app.
Just like the Philips Hue range, the Osram Lightify coloured bulb lets you create a bespoke lighting theme, with 16 million colours on offer.
The coloured bulb retails for £39.99, which is £10 less than the Philips Hue alternative, with the Lightify Gateway priced at £39.99 as well.
You can pick up a tunable white bulb for £29.99 or even a white spotlight for £29.99, giving you a bit more variety in colours and price than Osram's competitors.
"Lightify lets consumers exploit the wide-ranging possibilities of light, in a simply and easy way, promoting feelings of safety and security, overall wellbeing and of course the opportunity to have lots of fun," explained Timon Rupp, CEO of the Lightify Innoventure Group.
We also like the fact the app lets you take a picture of things in your home to perfectly match the colour of your bulbs to them.
The Lightify Gateway supports up to 50 lightbulbs installed across your home.
Osram has confirmed the Lightify range will be available from Tesco and other selected retailers from sometime this summer 2015.