Author of more horror books than you could shake a stick at, Stephen King, once said: "Books and movies are like apples and oranges. They both are fruit, but taste completely different."
This analogy stands up when comparing technology giant Apple and slightly less-well known mobile network Orange, yet the unlikely pair have come together to offer customers a free film every week.
The Orange Film To Go offer means that customers in the UK will be able to download one film every week from iTunes for free. Ok, so it’s not exactly free as you have to send a text costing 35p each week to receive a code which you can input in the Film To Go website (or its Facebook variant) every Thursday to gain access to the ‘free’ film.
Still, 35p for a film every Thursday sounds like a good deal to us. Except, that is, when we discover that we won’t be free to choose whatever film we want and will instead have to rely on the good taste of people at Orange to choose something we like. But with My Blueberry Nights as the opening film, we have yet to be convinced.
Orange Home Broadband customers, as well as Orange mobile customers on pay as you go, pay monthly, mobile broadband or business can take up the offer. Customers need to text FILMTOGO to 85060 every week or use the dedicated Orange Film to Go iOS app.
Once downloaded, customers will have 30 days to watch the film and 48 hours once they’ve pressed play. Films can be downloaded to Macs or PCs and even synced with iPhones, iPads or iPod touches. However if the film is downloaded initially to a mobile device, it can’t be shared.