OnePlus has finally scrapped the egregious invitation-only system used to purchase OnePlus X handsets.
Any willing customers can now purchase the mid-range smartphone outright, should they be willing to part with their cash.
OnePlus has enforced its purchase invite system across all of its handsets to date, although the OnePlus 2 was made invite-free late last year.
The OnePlus X is the latest of the company’s handsets to enter regular retail, just 92 days after launch.
That’s in contrast to the OnePlus One, which became invite-free after 362 days, and the OnePlus 2, which took 130 days.
But why is OnePlus parting ways with the invitation system? Carl Pei, OnePlus co-founder, says: “It’s been almost two years since the OnePlus One saw the light of day, firmly putting our fledgling mobile startup on the map.”
“The invite system was integral to our approach at the time, allowing us to scale our operations, while giving fans an engaging way to get involved with the product,” he continues. “With every device we release, we grow more mature and more adept at handling the demands and expectations of our community.”
Pei adds: “We largely owe our success to your unrelenting support, so we hope that this development will make the process of purchasing your very own OnePlus X as smooth and effortless as it can possibly be.”
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The OnePlus X currently retails at £199 in Onyx and Champagne variants, or in Ceramic for £269.
We gave the OnePlus X an 8/10 score in our review, praising its price, screen, battery life, design, and performance.
What are you thoughts on the invitation-only policy that OnePlus uses? Let us know in the comments.