OnePlus is permanently slashing the price of the OnePlus One, selling the 16GB handset for just £179 in the UK.
The company first discounted the device last week, revealing the price would be marked down for just seven days.
However, the company has now confirmed that this price will be maintained indefinitely.
The 64GB handset has also been discounted permanently, and will forever more retail at £219.
Until now, the devices retailed for £228 (16GB) and £268 (64GB) respectively.
OnePlus has also partnered with Dropbox, and is now peddling a bundle that offers a 64GB One at £259, with one year’s worth of Dropbox Pro.
Related: Best Android Smartphones 2015
The OnePlus One is now a year old, and it’s widely expected that the launch of the OnePlus 2 is imminent.
OnePlus has been quite vocal about its next handset, although the only release window provided thus far is Q3 2015.
That means the device could land anywhere between July and September.
Rumours about the device have trickled out, suggesting the OnePlus 2 will run on a Snapdragon 810 processor built by Qualcomm.
It’s also likely to use OnePlus’ custom-built OxygenOS, and utilise 3GB of RAM.
Will you be tempted by OnePlus’ new pricing plan? Let us know in the comments.