OnePlus is pausing OnePlus 3 sales in 24 countries, most of which are in Europe, due to “better than expected” demand for the new phone.
The decision to temporarily shutter sales of the brand new phone temporarily was announced in a blog post by OnePlus co-founder Carl Pei, who confirmed that the moratorium would be in place from August 9 to September 12, 2016 – that leaves you with six days to make an early purchase. In the post, Pei wrote:
“You might have noticed that when you place an order for the OnePlus 3, the estimated shipping date kept getting longer as time went by. The reason for this is simple. We were confident in the OnePlus 3 when it launched, but sales in mainland Europe have been way better than what we expected. Therefore, we’ve decided to temporarily pause sales in some countries in order to give inventory time to replenish.”
The following countries will be affected by the pause: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, France, Greece, Hong Kong, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, and Spain.
The OnePlus 3 was launched on June 14, 2016, and was the first OnePlus smartphone that was freely available to purchase upon release. Previous OnePlus handsets were initially locked into an invitation-only purchase system, which was a major source of controversy amongst fans of the brand, many of whom were unable to buy the phone when they wanted. OnePlus used this system to better manage handset inventory, as the firm's tight profit margins mean holding extra stock is bad for business.
Discussing the abandonment of the invitation system, Pei said: "The OnePlus 3 represents the third year we're making smartphones, and expectations from our fans are higher than ever. In year three, we didn't feel it was defensible to keep selling our devices via an invite system, and took the necessary steps to be able to go invite free. The response has been overwhelming, and the OnePlus 3 is the fastest selling device we've ever made."
Pei assured customers that the firm is "working hard to secure more stock", and that OnePlus will "fire up more production lines" to help bolster stock.
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Last month, OnePlus jacked up the price of the OnePlus 3 in the UK by £20, bringing the cost of the phone up from £309 to £329. The decision was in response to the fluctuating value of Sterling following the UK's decision to leave the European Union. In a statement posted at the time, a OnePlus spokesperson said:
"We've seen a downward trend for the Pound against the USD over the past few months. While we've held off action for as long as we can, the sharp drop witnessed in the currency markets following the Brexit decision has forced us to re-evaluate the OnePlus 3's pricing in the UK at a time of significant demand."
The OnePlus 3 scored 9/10 in our review, praised for its high-quality build, good heat-handling, excellent value, and solid camera. The phone features a 5.5-inch Ful HD display, 6GB of RAM, 64GB of storage, and a Snapdragon 820 CPU.
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Watch: OnePlus 3 review
What do you think of the OnePlus 3? Let us know in the comments.