The BBC is planning to showcase a new broadcasting technology for the 2012 London Olympics, which promises 16 times the quality of high definition images.
Called Super Hi Vision, the technology will be shown on 50ft high screens, which are being built specially for the BBC, at three locations around the UK for the Games. The display technology may be on show to the public next year at those three locations but the technology itself is over a decade away from being available to the consumer in their homes.
"When you sit and watch it you really get the experience of being in seat D5 in the stadium," said Roger Mosey, director of London 2012 for the BBC, speaking at the MediaGuardian Edinburgh International Television Festival. "Super Hi Vision might be a better long-term prospect than 3D in some ways as it gives you the feel of being in the stadium. People are knocked out by it."
The three locations will be the Beeb’s Pacific Quay building in Glasgow; Broadcasting House in London and the National Media Museum in Bradford, though the last location is subject to on-going negotiation.
The opening ceremony is likely to be the first event broadcast using the technology which uses a single camera to capture a wide-angle shot. Mosey told the audience in Edinburgh that Sharp is working on a consumer-level 85in Super Hi Vision set but that it would be over a decade before that technology would be available in stores.
The BBC has been rather reticent when it comes to broadcasting in 3D with Wimbledon being its first foray in the realm. Mosey added that some Olympic events will be broadcast by the BBC in 3D but details of which were still being finalised with the official Olympic broadcaster.