In yesterday’s earnings call, CEO Reed Hastings stated the company was keeping an “open mind” about the possibility of making content available for download.
Hastings told investors (via TechInsider): ”
With the raft of original content now available through Netflix, the company wouldn’t have to deal with acquiring the rights to offer content offline.
Beyond that, Netflix might find it difficult to convince rights holders to acquiesce to downloads.
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Back in September, Netflix’s Chief Product Offer Neil Hunt said the proposition was not “compelling,” and that it added “considerable complexity.”
He said: “I think it’s something that lots of people ask for. We’ll see if it’s something lots of people will use. Undoubtedly it adds considerable complexity to your life with Amazon Prime – you have to remember that you want to download this thing.
“It’s not going to be instant, you have to have the right storage on your device, you have to manage it, and I’m just not sure people are actually that compelled to do that, and that it’s worth providing that level of complexity.”
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