The consumer version of the Oculus Rift virtual reality headset will likely cost somewhere between $200 and $400, according to the people behind it.
That works out as £123 - £245.
If you think that sounds a bit vague, that's because there are still a lot of variables to consider.
"We want to stay in that $200-$400 price range," Oculus co-founder Nate Mitchell told Eurogamer. "That could slide in either direction depending on scale, pre-orders, the components we end up using, business negotiations…"
Though Mitchell and his co-founder Palmer Luckey assure us they're going for the rock bottom price.
"Whatever it is, it's going to be as cheap as possible," Luckey said.
It seems there's still a long way to go before us punters can actually buy the device.
Luckey and Mitchell don't hint at any release date in the interview, and even say that at the moment, setting up the device is "kind of a nightmare". Though they're working on it.
"We want that whole experience to be super-polished and easy to use for anyone," Mitchell said. "There's a lot of work to be done there, especially on the software side."
Since Oculus Rift was announced, a raft of imitators has sprung up. There's Sony's Project Morpheus, and this week Samsung unveiled its Gear VR, which requires you to slot a Galaxy Note 4 in the front. With wearables becoming big business of late, expect to see plenty more headsets arriving soon.
But all eyes are on Oculus Rift. Can it change gaming forever? And when will it actually go on sale? Stay tuned…
Read more: Oculus Rift vs Sony Project Morpheus