US President Barack Obama has given the litigious thumbs-up to a new bill that will mean a cleaner backside for your smartphone.
Dubbed the E-Label Act, the new initiative will mean manufacturers no longer have to plaster their smartphones with those ugly logos.
Instead, manufacturers will have the option to include the logos on handsets within the software rather than emblazoning them on the chassis.
The new iPhone 6, for instance, touts five different non-Apple logos on the back – an assured thorn in the heel for Jony Ive.
Deb Fischer, Senator for Nebraska and the author of the bill, called it a ‘common sense’ act that should help keep law up to date with modern technology.
The bill made it through the House of Representatives with unanimous backing, and reportedly cleared the Senate with ease too.
It’s a sensible move as it means manufacturers can produce devices closer to the designs that they initially envisioned.
It also means OEMs won’t have to shell out on printing the logos anymore - sure to spark some savings considering the huge numbers of units produced by top firms.
Unfortunately this is a US-only act, which means the rules still technically apply here in the European Union, at least for the CE logo, as noted by TheNextWeb.
There’s a good chance however that the EU may follow Obama’s suit now the precedent has been set.
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Via: The Hill