Nvidia doesn't see its Nvidia Shield competing directly with Xbox One and PS4.
The newly-announced Nvidia Shield, the first ever Android TV console, might have the features and specs to rival the PS4 and Xbox One but Nvidia doesn't feel it will have a direct impact on sales – at least initially.
Speaking to TrustedReviews, Chris Daniel, Senior Product Manager for Nvidia Shield explained that it isn't Nvidia's goal to directly challenge Sony and Microsoft's living room gaming dominance.
"The goal isn’t to eat into those [Xbox One and PS4] sales right now. Our goal is to make gaming more accessible to more people," explained Daniel. "As long as those customers are happy with the experience and all the games are there for them to play, then definitely it’s a possibility."
The biggest gaming feature of the Nvidia Shield is its full integration with the Nvidia Grid game streaming service. This allows you to stream full 1080p HD PC games from the cloud, giving you instant access to big name titles on launch day and beyond.
This is a different way of approaching gaming and it's what Nvidia hopes will make consumers gravitate towards the Nvidia Shield.
"We’re looking right now how through cloud gaming we can utilise it to access a wider audience and those who just want instant access to games. People who haven’t previously spent a tonne of money on games also. It gives them a much lower price point but with very great gameplay."
The Nvidia Shield will retail for $199 (UK pricing yet to be annouced) and will be available in May.