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Nvidia: Not our aim to compete with Xbox One and PS4 with Nvidia Shield

Sam Loveridge


Nvidia Shield

Nvidia doesn't see its Nvidia Shield competing directly with Xbox One and PS4.

The newly-announced Nvidia Shield, the first ever Android TV console, might have the features and specs to rival the PS4 and Xbox One but Nvidia doesn't feel it will have a direct impact on sales – at least initially.

Speaking to TrustedReviews, Chris Daniel, Senior Product Manager for Nvidia Shield explained that it isn't Nvidia's goal to directly challenge Sony and Microsoft's living room gaming dominance.

"The goal isn’t to eat into those [Xbox One and PS4] sales right now. Our goal is to make gaming more accessible to more people," explained Daniel. "As long as those customers are happy with the experience and all the games are there for them to play, then definitely it’s a possibility."

The biggest gaming feature of the Nvidia Shield is its full integration with the Nvidia Grid game streaming service. This allows you to stream full 1080p HD PC games from the cloud, giving you instant access to big name titles on launch day and beyond.

Related: Could the Nvidia Shield console revolutionise gaming?

This is a different way of approaching gaming and it's what Nvidia hopes will make consumers gravitate towards the Nvidia Shield.

"We’re looking right now how through cloud gaming we can utilise it to access a wider audience and those who just want instant access to games. People who haven’t previously spent a tonne of money on games also. It gives them a much lower price point but with very great gameplay."

The Nvidia Shield will retail for $199 (UK pricing yet to be annouced) and will be available in May.

William Perdomo

March 26, 2015, 3:23 pm

Lol nvidía can't compete with the new gen console they are literally competing against 30 plus million new hardware.

Kulti Vator

March 26, 2015, 3:30 pm

Streaming of games - either from the cloud or from your main PC to the living room TV - is gaining a lot of traction. I don't see console gamers as the primary target audience. This device is going after the same market as the recently announced Steam set top box.

Matthew Bunton

March 26, 2015, 3:32 pm

I think smart phones and tablets already did this years ago.

Matthew Bunton

March 26, 2015, 3:35 pm

True but the trouble with streaming games though is that there are so many other variables to consider.

An Tran

March 26, 2015, 9:27 pm

Your pricing is all wrong. It's $199, not $99.


March 28, 2015, 8:07 pm

I disagree, while it would be nice if it were under 100, the reality is that for the price you are paying, you will get it back in the hardware. Not that it matters because it's the software that will end up hurting them, people will not invest into an ecosystem without, either good history or exclusives, and that is what will hurt them in the short term.


March 28, 2015, 8:11 pm

The problem is that there selling the box on it's streaming services, rather than it's game library or exclusives. Most people aren't going to invest 200 bucks on a box that only does streaming, there gonna expect a standalone game library made up of games that haven't been out for years.

An Tran

March 30, 2015, 12:22 am

What are you disagreeing about? The author of this article originally put up the price of the device at $99 (most likely a typo, either that or my eyes are going bad). I was just correcting her.
Also on your points, yes nVidia has a huge uphill battle to fight. The Shield brand has been steadily growing during the past couple years and they've worked to get more developers to port and develop game for Android. But as you said, they need a set of killer exclusives if they ever want the Shield family to truly enter the console race. For now it just looks like they're making boxes to showcase their new Tegra SoCs and GRID.
At least this thing can run Crysis.


March 30, 2015, 12:42 am

My bad I misunderstood what you were commenting on, when you addressed prices. I've had my eye on Shield since they announced the original "Portable", however nothing Nvidia has done yet has made me want to pick one of these devices up. In fact the closest I came to buying one, was Shield Tablet. A purchase I considered as I didn't own a tablet at that time, but held off due to it's lackluster game library. To anyone considering portable gaming, the PS VITA is a much better buy at this time.

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